Frontend / Pre-launch · live
Cantica
I wanted to practise the parts of e-commerce that happen before checkout: brand direction, product discovery, and giving a small fashion label a clear path to launch.
Why it exists
I wanted to practise the parts of e-commerce that happen before checkout: brand direction, product discovery, and giving a small fashion label a clear path to launch.
Design & development
A responsive storefront with a full-bleed campaign hero, a six-piece collection, search and filters, a device-local launch bag, waitlist states, and direct contact flows.
The difficult part
Making the product behaviour believable without inventing stock, prices, or fulfilment for a concept brand.
What I learned
A pre-launch store still has to help people browse and remember products. Clear details and saved items matter more than pretending checkout already exists.
Where it stands
A polished pre-launch storefront that communicates the brand honestly and is ready to grow when real inventory arrives.
Have something in mind?